Dylan Mulvaney Budweiser video: Bud Light partnered with a trans influencer and defended its efforts to “authentically connect” with diverse groups of people
A brand deal between Anheuser-Busch and transgender actor and TikTok star Dylan Mulvaney was met with anti-trans backlash — but the beer company said it will continue to try to reach diverse groups of people.
Mulvaney, who has over 10 million followers on TikTok, posted an Instagram video on April 1 in which she drinks a Bud Light and reveals a custom beer can with her face on it. In the video, the 26-year-old influencer promotes the company’s March Madness contest with a $15,000 prize while dressed as Audrey Hepburn’s character Holly Golightly from Breakfast at Tiffany's; the caption identifies her as a #budlightpartner.
She then shares that she has celebrated 365 days of womanhood, which she has been documenting in a TikTok series. On her social media platforms, she also sings, makes fashion content, and promotes other companies like Ole, Eos, and Netflix.
Read more: https://www.buzzfeednews.com/article/anthonyrobledo/bud-light-partners-with-dylan-mulvaney
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