Last Friday’s supposed leak of a Kraken specialty throwback jersey designed for the Jan. 1, 2024, outdoor Winter Classic game was about as unexpected as NHL players showing up to play with skates on.
In fact, given that two league sources confirmed the Kraken and NHL knew ahead of time leaks were coming, the alleged social-media spoiling of the jersey’s design by two Utah Jazz players on that team’s Instagram account five days before Wednesday’s “official” 10:05 a.m. launch appears merely the latest use of a time-honored marketing tactic.
Read more: https://www.seattletimes.com/sports/kraken/kraken-reveal-winter-classic-jerseys-ahead-of-jan-1-showdown-with-vegas-golden-knights/
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